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Since 6 January, Malone Hotels has a new address in Paris. Following a facelift, the former Hôtel de l’Alma has joined our portfolio and become the Hôtel Almarine Eiffel, a Malone-branded establishment.The hotel, with 30 rooms, has been redesigned to offer a more complete and distinctive experience. The decor has been completely revamped to assert a contemporary identity, the rooms have been redesigned to enhance comfort, and a wellness area has been added to meet the current expectations of travellers.Ideally located a stone’s throw from the Eiffel Tower, the Hôtel Almarine Eiffel embodies our vision of hospitality: warm, attentive and resolutely contemporary. It is a destination designed for travellers seeking an authentic Parisian experience, with that extra touch of serenity and style that makes all the difference.Congratulations to the teams involved in this project (renovation, operations, marketing) and thank you to our partners for their trust. This opening marks a new stage in our ambition: to offer unique, human-scale and increasingly inspiring establishments in the heart of the most beautiful destinations.We are delighted to share this milestone and to continue our development in Paris. 🎉

At Malone Hotels nothing is left to chance and all subjects interest us. Today we decided to tackle the subject of social networks.

Let’s start with some numbers, the world has 4.9 billion Internet users and 4.2 billion social network users. A 35% increase is expected by 2025.

That’s it, the hotel industry is picking up again and we are once again seeing all nationalities strolling through our hotels. As we have seen, OTAs have been essential in lean times to allow us to have incredible visibility around the world by paying a commission of between 10 and 30%. Nevertheless, the objective remains to control its distribution and keep control of its hotel and its customers who constitute its business.